One of the important decisions we faced when deciding what features to build into CrankyAds was which media types (advertising formats) to support. Since we were planning a simple beta release to begin with, we only wanted to have the core media types that most people use.
At the time I was thinking the winners were obvious – I was selling banners and text links on my blog and had been for years, hence CrankyAds would launch with the ability to manage these two media types.
Then I had a brainwave.
